We help you understand user behavior, make data-driven decisions and continuously optimize your marketing strategies using powerful tools like Google Analytics, Piwik PRO, Hotjar and more.
Your agency for digital analytics & brand tracking
- Future-proof and GDPR-compliant
- Pragmatic and hands-on
- Transform raw data into strategic optimization
Your data, our expertise
We use digital analytics to make decisions informed by data. As a web analytics and tracking agency with more than 20 years of experience, we understand the challenges that come with managing multiple sources of data in complex corporate structures.
As a digital analytics agency, we frequently address the same key questions for our clients, such as:
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Performance measurement
Which KPIs truly matter and how can I make progress visible?
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Perspective
How can isolated data silos be integrated effectively?
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Evaluation & prioritization
How do you extract the most important insights from large data sets?
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Data processing
How can collected data be transformed into action items?
Transforming data into action
We provide the support you need to overcome the common challenges around data and monitoring. Our team helps you build a structured brand tracking model that integrates all relevant data sources and simplifies analysis.
With a diverse team of data analysts, marketing strategists and UX/UI designers, we turn raw data into strategic insights and provide recommendations you can act on.
Through interactive workshops and a strong reporting culture, we improve your team’s data literacy. This ensures every decision is backed by solid analysis and continuously improves the performance of your marketing efforts.
Website analytics consulting catered to your needs: Digital analytics and precision tracking
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We select KPIs to quantify your strategy and drive meaningful results. Our focus is on actionable KPIs – metrics that truly support your brand’s business goals. Instead of tracking an overwhelming amount of data, we concentrate on the most salient datapoints.
For instance, we use traffic growth to measure reach, product conversion rates to assess efficiency and a content satisfaction score to gauge how well your content is being received by customers.
We also empower your team to showcase the value of their work by using metrics like return on investment (ROI), customer lifetime value (CLV) and customer acquisition costs (CAC).
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We help you build a powerful analytics platform – from the development of a robust tracking model to the implementation by your dev team.
This includes setting up tag management systems like Google Tag Manager. We can easily take on the role of your Google analytics agency and configure the right tags, triggers and variables to ensure all relevant data is captured accurately for informed decision-making.
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As your digital analytics agency, we provide end-to-end solutions to help you understand the performance of your online operations. Whether you use Google Analytics, Matomo or Piwik PRO, our precise data analysis uncovers valuable insights into user behavior and the effectiveness of your marketing efforts.
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We leverage tools like Mouseflow, Contentsquare, and Hotjar to capture valuable data on user flows, interactions and click patterns – revealing how users engage with your content. These insights empower us to deliver actionable recommendations that enhance the user experience (UX) and drive engagement.
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Our lead tracking solutions, powered by tools like Clearbit, Leadinfo, and Salesviewer, help you effectively identify leads and monitor their interactions. This insight enables you to craft targeted marketing strategies that boost conversion rates and streamline your sales process. We use data to consistently turn more prospects into loyal customers.
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We provide comprehensive performance tracking for your marketing campaigns across platforms like Google Ads, Meta and LinkedIn. With precise PPC analytics and custom dashboards, you stay in control of your campaign performance. We help you identify strengths and weaknesses, make strategic adjustments and achieve your marketing goals while maximizing ROI.
Additionally, we build audience segments to support efficient remarketing campaigns.
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Managing cookies and personal data is more critical than ever with regulations like the GDPR. Our tracking solutions keep your business fully compliant and prepared for changing data privacy laws, including GDPR, TTDSG/TDDDG, CNIL and revDSG.
We implement tools like Google Consent Mode and Microsoft UET Consent Mode to balance user privacy and comprehensive data collection. Clear communication and transparent consent processes build trust and ensure compliance.
Prefer to go cookieless? No problem. We can also set up an anonymous, cookieless tracking system for you on request.
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Our dashboards offer brand KPI monitoring and custom data visualizations built for your business needs. By blending data from multiple sources, we uncover cross-channel effects and support informed decision-making.
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We find the diamonds in your data: real insights and proven action items. A proactive reporting culture ensures we identify the key levers that will help you exceed your KPI targets and support ongoing optimization.
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We use experiment cards to design and run targeted tests that optimize performance, such as improving conversion rates with the help of user insights. Our UX/UI designers turn hypotheses into prototypes, enabling direct comparisons between different designs and content variations. The results provide valuable feedback that are integrated into your strategy, continuously improving the user experience.
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As a tracking agency, we help you choose the digital tools which will help you achieve your goals. By evaluating your needs in web analytics, lead tracking, social campaigns and eCommerce systems, we identify solutions that deliver the most value and maximize the efficiency of your marketing and sales processes.
Why Moccu is the website analytics agency for you
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Data-driven culture
With over 15 years of experience in performance marketing, we know how to embed a data-first mindset across your organization.
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Interdisciplinary expertise
Our agency’s team of data analytics specialists, UX/UI designers, and content strategists brings a wide range of expertise to every project, uncovering valuable insights from all angles.
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Data with purpose
We turn your data into real competitive advantages – whether it’s improving search rankings, increasing conversions or customer satisfaction.
ThermaCare: Continuous optimization with digital analytics
For ThermaCare, the No. 1 brand in heat wraps, Moccu, in its role as ThermaCare’s digital analytics agency, developed a tracking model which accurately reflects business success and identifies areas for improvement. Thanks to strategies grounded in data and ongoing refinement, ThermaCare outperformed competitors in organic search and solidified its position as a digital market leader.
Brands we work with
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Logo of Stihl
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Logo of Hama
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Logo of Thermacare
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Logo of V&B
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Logo of L'Oreal
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Logo of Kleinanzeigen
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Logo of Miele
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Logo of Climate
Frequently Asked Questions
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We use a range of tools and make recommendations based on the project’s goals and requirements:
- Web Analytics: Google Analytics 4, Piwik PRO, Matomo
- User Behavior Tracking: Hotjar, Mouseflow, Contentsquare
- Lead Tracking: Clearbit, Leadinfo, Salesviewer
- Ad Performance: Google Ads, Meta Ads, LinkedIn Ads
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We provide a detailed evaluation of your data and KPIs at regular intervals – typically every quarter. These reports include actionable insights and clear recommendations for the next steps in your optimization. Real-time data is always accessible through your dashboard.
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The timeline depends on a number of factors, from your tracking setup to the type of data collected. Most clients see meaningful insights within 4 to 6 weeks after implementation.
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Yes. Our tracking solutions fully comply with data privacy laws, including GDPR, TTDSG/TDDDG, CNIL, and revDSG.
We also integrate Google Consent Mode v2 and Microsoft UET Consent Mode to ensure privacy-friendly tracking on platforms like Google Ads and Bing Ads.
Please note: We do not provide legal advice. For legal guidance, consult your legal team or a data protection officer.
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Yes. We offer workshops and practical training to help your team effectively use tracking tools and interpret the data for better decision-making.
We also promote a strong reporting culture to improve data literacy across your organization.
Contact us – Book a free consultation now
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