AI-powered search engines like Perplexity, Google’s AI Overviews, and ChatGPT are reshaping how users find information – putting organic traffic at risk. Turn this challenge into an opportunity with our Generative Engine Optimization Services.
Your agency for More visibility in AI search
- Boost visibility and gain qualified traffic
- Establish your brand as a trusted source in AI search
- Gain a competitive edge as an early adopter
Artificial Intelligence (AI) in online marketing
With the US launch of “AI Overviews” (formerly “SGE” or “Search Generative Experience”), many Google users are already benefiting from a fundamentally new search experience.
This shows that the integration of generative AI into Google search results will push the demands on SEO and content marketing far beyond what is currently required. By preparing our customers for this now, we are giving them a significant headstart.
The new AI search: Risk or opportunity?
A recent Gartner study suggests AI search engines and AI chatbots and assistants based on large language models (LLMs) could significantly cut into traditional search traffic, presenting new challenges – especially for e-commerce.
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Traffic losses
AI search engines deliver direct answers, reducing the need for users to visit your website, thereby reducing direct, valuable traffic.
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Increased competition
Success in AI search isn’t just about top rankings. Brands with the strongest overall digital presence will dominate.
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Content control
AI-generated content means you have less influence on how your brand is presented. New strategies are required in order to keep control of your brand identity.
Who is most affected by AI search?
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U.S. Market Presence
AI search is already making waves in key markets.
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SEO-Driven Businesses
The more your business relies on search traffic, the more urgent it is to adapt.
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B2C and D2C Brands
The customer journey is getting shorter.
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Top and Mid-Funnel Content
Critical touchpoints are disappearing.
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E-Commerce Companies
Lower traffic directly impacts revenue.
Are you ready for AI search? Stay visible thanks to our generative engine optimization services
Our GEO strategy (Generative Engine Optimization) ensures your content stays visible and relevant in AI-driven search and LLMs. The GEO Fitness Check assesses how well your business is positioned for this changing search landscape.
Brand check
We evaluate your brand’s digital presence based on Google’s key criteria: Expertise, Experience, Authority, and Trustworthiness.
Shorthand: E-E-A-T.
This analysis goes beyond your website to cover your entire digital footprint.
You’ll receive concrete insights and recommendations to strengthen your brand perception and reach your target audience.
Content check
If your business depends on organic clicks and conversions, AI search engines and chatbots based on LLMs could pose a threat.
We analyze your existing content and content strategy to help you assess these risks. If needed, we develop plans to maintain that visibility and drive traffic from AI search engines.
Tech check
A poor technical setup can be costly, especially in the middle and bottom of the funnel. To ensure AI search engines correctly interpret your site, your data must be machine-readable.
We assess whether your site is structured for AI-driven search and ensure generative models can accurately process important information, like key product details.
ChatGPT monitoring: How AI talks about your brand
We analyze how your brand and key product categories appear in AI tools like ChatGPT and compare your positioning to competitors. Using a scalable method, we simulate real user queries with different prompts and systematically evaluate responses.
We then compile the results into key findings, such as:
- How visible is your brand?
- How does AI describe your brand?
- Which attributes does AI highlight?
- Where do you stand amongst the competition?
We provide a detailed report with actionable recommendations to improve your brand’s presence and positioning in AI search.
Trusted by
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Frequently Asked Questions
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The GEO Fitness Check evaluates how well your brand, content and website are optimized for AI search. You'll get specific recommendations to reduce risks and seize new opportunities.
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Without adjustments, businesses risk:
- Losing visibility and traffic
- Declining revenue in digital commerce
- Disruptions in the customer journey
- Less control over how AI presents their content
- Falling behind competitors who optimize early
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No, traditional search engines aren’t going away, but they are evolving. Google is already integrating AI-driven search features like AI Overviews, which will continue to reduce organic clicks over time.
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Yes, GEO complements and strengthens your current SEO strategy. The optimizations implemented for AI search engines – such as improvements to content, technical enhancements and strengthening brand authority – also boost rankings in traditional search engines.
Key strategies that benefit both include:
- Creating high-quality, relevant content
- Optimizing for E-E-A-T criteria (Expertise, Experience, Authority, Trust)
- Implementing technical improvements like schema markup and structured data
These efforts increase visibility in AI search while also improving traditional search rankings – measures taken for GEO are often win-wins.
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