We understand the challenges of complex corporate structures. With a flexible design system, we help you optimize design processes and ensure brand consistency across all channels.
Design system agency: Scalable solutions for greater efficiency
- Measurable efficiencies in design processes
- Seamless integration of design and development using tokens
- Training of internal teams for full adoption
Why do companies need a design system?
In modern organizations with complex structures and multiple stakeholders, maintaining cross-platform consistency is a constant challenge. Inefficient design and development processes cause frustration and increase costs. When departments, countries and partners fail to collaborate well, brand consistency suffers.
Now imagine a strategic design shift – such as McDonald's color change in 2019 or the mandatory implementation of new accessibility guidelines for websites. These adjustments require extensive updates across all design elements. How can these changes be implemented efficiently with minimal effort?
How we as a digital agency focused on design systems provide you with a solution: By integrating design tokens into reusable UI components that can be centrally updated and deployed across multiple platforms. The design process is streamlined: changes are made once in the design system and automatically applied everywhere. This approach regains control and enables fast responses to market changes.
Brands we work with
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Logo of Stihl
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Logo of Hama
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Logo of Thermacare
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Logo of V&B
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Logo of L'Oreal
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Logo of Kleinanzeigen
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Logo of Miele
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Logo of Climate
Planning a rebrand?
A rebrand is the perfect opportunity to introduce a design system since both projects are closely connected and complement each other. A design system supports the digital rebranding process step-by-step and significantly speeds up its implementation.
It also helps decide whether the brand needs a complete overhaul or if a targeted facelift is enough, which saves time and resources.
Do I need a design system?
The time and energy needed to create a new design system is invested upfront. Is it worth it? Talk to us directly or find out easily with our decision chart!
Why Moccu is the right design system agency for you
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Onboarding & training
As part of our design system service, we provide your teams with comprehensive onboarding and advanced training to seamlessly integrate the system into your workflow.
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Governance
We establish clear governance processes for maintaining and evolving the design system. Documented changes, feedback loops and regular reviews keep the system up-to-date.
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Accessibility
Our design systems ensure your company complies with WCAG 2.0 AA standards, delivering an accessible and inclusive user experience.
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Design tokens
We tokenize your design, turning decisions into structured data to bridge the gap between design and development teams.
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State of the art
Our solutions are built around best practices and the latest trends. Instead of relying on standard frameworks, we develop flexible systems, tailored to your specific needs.
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Efficient collaboration
Coordinating feedback and managing stakeholders can be challenging. Over the years we have completed a number of projects and we use that experience to overcome these obstacles.
Transformative design system for STIHL
See how STIHL uses its design system to improve cross-departmental efficiency and cut costs while reinforcing its brand identity.
Hama: Digital rebranding with a design system
Using a design system, we seamlessly integrated Hama's new branding into their online shop. Beyond the visual refresh, the focus was also on enhancing usability and accessibility.
Advantages of a design system
The goal of our design system service is to streamline design processes and deliver measurable results through consistent brand representation, efficient collaboration and clear structure.
| With a design system | Without a design system |
|---|---|
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Brand consistency across all digital platforms and channels |
Risk of disjointed "Frankenstein" projects |
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Faster rollout and less effort for design updates |
High effort, even for seemingly small tasks |
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Easy maintenance and upkeep while minimizing the potential for errors |
Complex maintenance, higher error rates and resource drain |
|
Simple scalability |
Costly expansions and adjustments |
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Efficient cross-team collaboration |
Silo thinking within the company |
With a design system
Brand consistency across all digital platforms and channels
Faster rollout and less effort for design updates
Easy maintenance and upkeep while minimizing the potential for errors
Simple scalability
Efficient cross-team collaboration
Without a design system
Risk of disjointed "Frankenstein" projects
High effort, even for seemingly small tasks
Complex maintenance, higher error rates and resource drain
Costly expansions and adjustments
Silo thinking within the company
Developing a design system – 6 modular building blocks
Take our word as an experienced design system agency: The development of a design system depends on company size, focus and goals. It can start small and expand gradually.
Based on your individual requirements and needs, our modular elements can be combined in different ways. This creates a scalable design system that streamlines processes, ensures brand consistency and grows with your company.
1. Requirements and goal setting
Before we begin, we analyze everything that already exists: current designs, user feedback, brand guidelines and stakeholder requirements. This helps us understand what each team needs for their work and allows us to create the vision and long-term goals for your design system.
2. Design & development
Now we define the look and feel – from colors and typography to icons, shapes and layouts. Clear design principles provide teams with guidance while allowing room for creative expression within their individual applications. Reusable components ensure efficiency and consistency across all projects, regardless of the platform.
3. Documentation
To ensure all teams and stakeholders can effectively use the design system, we create comprehensive, user-friendly documentation. It includes detailed instructions for using design components, as well as principles and guidelines for the brand identity.
4. Feedback, testing, and iteration
We test the design system in real-world settings – both internally and externally with real users. The feedback we gather is directly integrated into the ongoing development, in order to continuously improve the system and ensure it meets your company’s practical needs.
5. Implementation and training
Now the design system is integrated across all your platforms and products. We make sure every team member has easy access and uses it consistently. Through individual training and support, we empower designers, developers,and other stakeholders to effectively apply the design system – ensuring smooth workflows and maximum productivity across the organization.
6. Maintenance and scaling
A design system is dynamic and requires regular updates. We ensure it evolves with growing demands, incorporates new components and guidelines, while still being able to easily integrate additional platforms. This keeps your business agile and up-to-date.
Frequently Asked Questions
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The timeline varies depending on the project's complexity and scale, but it usually takes several months. The process includes gathering and analyzing requirements, defining guidelines, a technical integration and finally the training of the specialist teams.
A common concern is the upfront cost and delay in visible results. To address this, a phased implementation is possible, starting with a design system setup paired with a scalable, iterative pilot project.
Our collaboration can also be modular, with the option to make changes as we go, which allows for the focus to shift, based on your business priorities.
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Costs can vary, and are dependent on the project size and requirements. Here are some general estimates:
- Design System Setup with a Pilot Project: ~€30,000
- For Small to Medium-Sized Businesses (49–249 employees): ~€60,000
- For an Enterprise-Level Design System: ~€250,000
Our modular approach keeps initial costs low while enabling the system to scale and evolve over time. This ensures your audience's needs are met without overspending. We also plan for long-term maintenance and support, giving you complete budget control.
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Yes, but it’s essential to ensure the technical infrastructure allows for a smooth integration. Without this foundation, best practices may not be implemented effectively, leading to unnecessary workarounds in the guidelines.
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We provide training through onboarding, workshops and specialized support. During onboarding, we show teams where to find resources and how the system is structured. Designers, developers and content managers receive specific training to meet their individual needs.
Live demos and Q&A sessions keep everyone updated and encourage active feedback.
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The success of a design system can be measured using various key performance indicators (KPIs). A core metric is the component reuse rate, which reflects how often provided elements are actually used. This metric offers insight into the system’s adoption and acceptance. A high reuse rate is proof of efficiency gains.
Other important factors include the number of design inconsistencies, user satisfaction and the number of support requests. In marketing, these metrics provide clear performance tracking and help optimize the long-term value of the design system.
Contact us – Request a design system consultation now
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