Boost your visibility, attract high-quality traffic and increase conversion rates with a content strategy powered by precise, data-driven insights.
Data-driven content strategies: Moccu is your agency
- More awareness, traffic and conversions for your brand.
- Achieve measurable success that resonates with management and stakeholders
- Drive a higher ROI with insights rooted in data
Increase your organic reach: Don’t look for customers, let them find you
As a content strategy agency, we specialize in improving our clients’ search engine rankings and increasing their organic reach. In simple terms that means greater visibility, higher traffic and more conversions.
Businesses across industries – from pharmaceuticals to gardening tools or smart home accessories – have seen remarkable results with our expertise and support, generating organic traffic valued at up to €2 million per year (media equivalency).
Our SEO performance methodology ensures potential customers discover you when searching for solutions or products – without relying on ads for attention. We achieve this by creating content that offers real value to users, adhering to Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) and the latest Helpful Content Update.
Our framework for strategic content success
At the heart of our agency’s proven SEO and content marketing processes lies a strong, data-driven content strategy. Here’s how we break it down:
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Audit
We evaluate your existing content to assess its performance and identify optimization opportunities and provide actionable recommendations.
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Content strategy
Using in-depth keyword research and competitive analysis, we define high-priority content clusters and develop an information architecture.
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Content creation
It’s not just about SEO copywriting. Our approach incorporates content design to produce text which is both search engine and user-friendly, for every stage of the customer journey.
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Tracking and optimization
With comprehensive performance tracking in place, we continuously refine your content based on performance data, ensuring ongoing improvements and continued growth.
Our approach as a content strategy agency
The content strategy bridges the gap between your target audience’s needs and your business goals. By strategically integrating informative and commerce-driven content, we create a seamless user journey – from initial inspiration to the purchase and beyond. A prioritized roadmap aligned with your sales strategy serves as the foundation for strong performance across all key touchpoints throughout the customer journey.
At the same time, we establish the foundation for using data insights to improve overall marketing efficiency. This includes the strategic integration of SEO and SEA – often in collaboration with your media agency – and the data-based optimization of your digital PR efforts to grow your visibility and reach effectively.
To enable continuous optimization based on reliable data, we implement a tracking model with clearly defined KPIs – ideally, these are defined at the earliest stage of the project.
The development of a successful content strategy at our agency follows these key phases:
Analysis
Keyword research, competitor benchmarking and market analysis to identify opportunities and thematic gaps.
Evaluation and clustering
Topics are organized into strategic clusters and prioritized based on relevance, search volume and the competitive landscape.
Information architecture
Development of a hierarchical structure that satisfies user intent and supports search engine optimization.
Our SEO and content agency services in detail
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Based on a comprehensive audit that analyzes your brand's current positioning and perception, we provide concrete recommendations and develop a content roadmap to establish timelines, responsibilities and important milestones.
We also define actionable KPIs directly aligned with your business goals. Additionally, we incorporate an editorial calendar to coordinate content, formats and actions precisely, ensuring a smooth execution.
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We analyze your target audience’s customer journey and identify – optionally through a collaborative workshop – key pain points, opportunities and high-impact areas. We then derive content formats tailored to different stages of the funnel (e.g. Awareness, Consideration).
Creating buyer personas helps clarify your customers’ needs and challenges, providing a solid foundation for targeted and impactful content.
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Keyword research serves as the foundation for effective SEO content production. To address relevant topics adequately, our agency’s SEO content experts identify the most important search terms for your target audience. Factors such as search volume, the level of competition and search intent are analyzed to find keywords that drive qualified traffic and increase conversions. A complementary content gap analysis uncovers topics covered by the competition but not by your organisation.
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After the analysis, we evaluate the collected data and organize it into thematic clusters. Topics are prioritized based on strategic criteria such as brand relevance, search volume and product fit.
We define content pillars that act as strategic anchor points for your material. Even during the planning phase, we incorporate internal linking strategies to guide users through your content and create contextual connections. This approach ensures a cohesive content structure which avoids siloing.
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A clear information architecture enhances both user experience and content discoverability. We develop a so-called semantic information architecture that organizes topics hierarchically and links them logically. This structure helps users navigate intuitively and enables search engines to better understand the various content pieces and their relationship to one another.
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For long-term success, your content must perform across multiple platforms. We design platform-specific strategies to ensure your material is effective not only on your website but also in your online store, on marketplaces like Amazon and at other touchpoints. Strategic content distribution creates a unified approach and ensures your content achieves the desired impact, wherever it is distributed.
Trusted by
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Logo of Stihl
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Logo of Hama
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Logo of Thermacare
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Logo of V&B
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Logo of L'Oreal
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Logo of Kleinanzeigen
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Logo of Miele
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Logo of Climate
STIHL: High-performing content for the global market leader
In just four years, STIHL has significantly increased its online visibility. The success started with a comprehensive content audit that revealed unused potential and areas for optimization. Building on this foundation, we developed a targeted SEO strategy in close alignment with STIHL’s business goals.
Content strategy consulting with Moccu: Your benefits
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Expertise and Experience
Draw on our extensive expertise, which we have built over the course of numerous successful projects across a wide range of industries and markets.
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Control and Transparency
Effective strategies are flexible and evolve with feedback. Monitor your progress using custom dashboards and regular reports that deliver actionable insights.
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AI-Ready Solutions
Empower your strategy with AI – utilize LLMs, CustomGPTs and other tailored solutions to enhance the precision and efficiency of your initiatives.
Tracking and optimization as performance drivers
Keywords, trends, audience interests and competitors are constantly evolving. From the very beginning of the strategy phase, we define key performance indicators (KPIs) that make us aware of significant developments and drive continuous optimization. This ensures consistent traffic growth over years.
We will help you develop a tailored tracking model, which includes selecting the right software and tools, and guide you through the implementation process.
Frequently Asked Questions
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A company’s website, particularly one with targeted landing pages or an informative help section, serves as the cornerstone of its online presence. It’s the central hub where your audience interacts with your brand, making it the most essential communication channel which helps to build and maintain brand authority and trust through expertise.
That said, content strategy extends far beyond the website itself. Success lies in coordinating content distribution across multiple channels to effectively engage customers across their entire journey.
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Every business can derive a lot of benefit from a well-executed content strategy. In digital commerce, such a strategy can be the most important driver of growth. By delivering high-quality, relevant content tailored to the customer journey, brands can connect directly with their audience, foster trust and build lasting relationships.
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B2B audiences tend to be more specialized, and the topics they engage with are often more complex. While B2C decisions are typically shorter and more impulsive, B2B content often supports longer decision-making processes that involve multiple stakeholders within an organization.
At their core, both B2B and B2C content strategies share the same goal: to provide valuable, relevant information that demonstrates expertise and builds trust. The foundational process remains the same: analyze the target audience, create strategically aligned content and ensure it’s optimized for search engines.
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We define SEO as well as content KPIs based on your business objectives, such as traffic growth, product conversion rates or content satisfaction scores. To quantify the financial value of your content, we calculate the Content Ad Value – the equivalent cost of generating the same traffic through Google Ads.
As your content strategy partner, we provide complete transparency through customized dashboards, allowing you to monitor your strategy's success. In addition, our regular reports include detailed analyses and tailored recommendations for ongoing optimization.
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You can typically expect to see initial results within three months to a year after the strategy goes live. The exact timeline depends on factors identified during the content audit, such as the quality of existing content and the competitive landscape.
Keep in mind, SEO is a long game. Unlike traditional campaign marketing, which focuses on short-term revenue, content marketing strategies developed by our agency provide a long-lasting, strategic value for your business.
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What we charge for SEO content strategies varies, but it typically starts at around €50,000. This includes developing the strategy, informed by keyword research and competitive analysis, and executing it with detailed, high-quality content. Based on our experience, the investment usually pays for itself within 6 months to a year after launch. Beyond this “break-even” point, generating similar traffic through Google Ads would cost the same.
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Specialized content strategy agencies excel in their field. They bring a wealth of knowledge as well as tried and tested methods to the table. They also are well-informed about the evolving trends and technologies. Agencies know what works – and what doesn’t – by drawing on their experience from working with numerous clients in different industries.
The client benefits from this growing knowledge, avoiding costly mistakes. After all, the most expensive errors aren’t just wasted money – they’re missed traffic opportunities.
An in-house team may be worthwhile for ongoing content creation at scale if you have access to true specialists, either internally or externally.
Contact us – Book a free consultation now
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