With our analysis, you'll receive a comprehensive evaluation of the quality, relevance, and performance of your digital presence – complete with clear recommendations to improve visibility, enhance customer satisfaction, and optimize revenue.
Your agency for Data-driven audits
- Holistic analysis of your digital ecosystem based on reliable data
- Forecast of expected outcomes with action items
- Benchmarking and competitive analysis
Our audit provides a precise analysis of your online presence, uncovering all the key factors that can drive revenue growth across your distribution channels:
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Visibility
Boost the visibility of your brand and products.
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Relevance
Deliver a user experience that meets your target audience’s expectations.
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Usability
Intuitive, accessible design for maximum customer satisfaction.
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Brand-consistent store design
A cohesive design that strengthens brand impact and builds trust.
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Conversion optimization
Increase conversions with an improved user journey.
Our website audit service – what’s included
The focus of each audit is tailored to meet specific requirements.
Typically, a primary focus is chosen for the audit. For example, a SEO audit is often the first step toward performance optimization. That's why we are often booked as a SEO audit company and can also provide you with technical SEO audit services if required. Depending on your current situation, we may also recommend evaluating UI design and UX as part of the audit.
| SEO | Design | User Experience |
|---|---|---|
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SEO content analysis Visibility, keyword strategy, SERP check, content assessment |
Visual consistency & brand identity Color, font, and brand consistency |
Navigation Simple structure, logical navigation, fast access |
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Benchmark analysis Competitive analysis, share of search, content gap analysis |
Look & feel Pleasing aesthetics, professional look & cohesive design |
User flow Clear user guidance, logical processes, optimized CTAs |
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E-E-A-T Expertise, Experience, Authoritativeness, Trustworthiness |
Interface & interaction Design, arrangement of elements, button and form designs |
Conversion rate Conversion and bounce rate analysis, identification of points of abandonment and sales factors |
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Backlink profil Quantity and quality, relevance, anchor texts |
Accessibility High contrast, screen reader accessibility, and clear, understandable forms |
UX writing Clear language, helpful error messages, precise labels |
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Technical SEO Website crawling, indexation strategies, website monitoring, markup consulting |
Content design Simplicity, structure, user-centric design |
Customer journey Analysis of touchpoints, identification of pain points |
Content audit packages: Choose what fits your needs
An audit gives you a clear understanding of your action areas, and you decide the scope.
Based on your requirements, you can choose from three audit packages. Each package is tailored to your goals and the desired depth of analysis.
For specific needs, we also offer focused individual audits, such as an Accessibility Audit, UI Design Audit, Content Audit, or a Performance Audit.
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Essentials
Perfect for businesses looking to start with a basic analysis of their digital presence. This audit provides a concise overview of key optimization opportunities and offers actionable first steps. It’s an ideal starting point for digital optimization and a foundation for future growth.
Result:
Brief report with key insights and initial recommendations
Approx. €5,000* -
Performance growth
Ideal for companies looking to expand their digital brand presence with a strong focus on long-term business success and sustainability. This audit provides an in-depth analysis to identify growth opportunities and optimization potential, effectively boosting reach, conversions, and brand loyalty.
Result:
Detailed report with prioritized recommendations in slide format
Approx. €10,000* -
Full scale
Designed for companies seeking a comprehensive optimization of their digital operations with the highest standards for performance and user experience. This audit includes an in-depth analysis and provides a comprehensive report with strategic recommendations and prioritized actions.
Result:
Workshop and full documentation in Miro with strategic recommendations
Approx. €25,000*
*Final pricing depends on company size and the scope of the existing online presence. We can provide an exact quote after a free initial consultation.
When do you need an audit?
Our agency’s content audit helps you strategically realign your digital presence and achieve sustainable growth. It’s especially valuable when:
- Your previous efforts have shown no measurable results (e.g. stagnant traffic, low online sales)
- Your business goals change
- A website relaunch is being planned
- You’re planning to develop a content strategy for the first time
- You want to improve the efficiency and gain a competitive advantage
Why Moccu is the right content audit agency for you
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No strings attached
Our report highlights optimization potential and provides clear action items. What you do next is up to you – whether you handle implementation in-house, with us or with another partner of your choice.
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Data over assumptions
Our insights are data-driven and based on real results. We've proven across various industries that our strategies lead to proven, sustainable success.
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Clear success forecasts
We provide forecasts on expected outcomes. With our Content Ad Value (media equivalency), you can measure potential success and justify budgets internally.
Brands we work with
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Logo of Stihl
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Logo of Hama
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Logo of Thermacare
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Logo of V&B
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Logo of L'Oreal
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Logo of Kleinanzeigen
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Logo of Miele
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Logo of Climate
STIHL: How a world leader used an audit to create performance content
In just four years, STIHL has significantly increased its online visibility. The success started with a comprehensive content audit that revealed unused potential and areas for optimization. Building on this foundation, we developed a targeted SEO strategy in close alignment with STIHL’s business goals.
What happens after the audit?
Our recommended actions can be implemented flexibly in-house or with another partner – with no obligation.
The audit provides a solid basis for deciding if and to what extent the investment in a content strategy makes sense.
If you choose to move forward with us, we can provide a detailed cost estimate. For us, the audit is always the first step in our content strategy framework.
The next steps include developing an individual content strategy, creating high-quality content and continuously analyzing and optimizing the performance of your content.
Let’s get started
Our process is streamlined and efficient, so you can quickly achieve the results you need to grow your business.
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01
Free initial consultation
We discuss your goals in a no-obligation meeting. Afterward, you’ll receive a detailed proposal.
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02
Audit
We analyze your digital ecosystem, uncover weaknesses and identify opportunities for optimization.
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03
Actionable advice
You’ll receive data-driven action items, including forecasts of the expected outcomes.
Frequently Asked Questions
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The duration of an audit depends on the size and complexity of your online presence and the desired depth of the analysis. Typically, our audits take between 2 and 6 weeks.
After the free initial consultation, we can provide a more accurate timeline.
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Yes, any business looking to strategically optimize its content and strengthen its digital presence will benefit from an audit. It’s especially valuable during website relaunches, periods of stagnant traffic or when business goals have changed.
Consistently implementing the recommended actions leads to significant improvements in visibility and higher conversion rates.
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In the audit, we analyze key aspects of your digital presence. This includes SEO performance, such as overall brand visibility, existing top rankings and off-page signals like your backlink profile. We also review technical factors like content crawlability, structured data, 404 error pages and indexation status.
If relevant, we assess how well your content aligns with your target audience’s needs, along with content design, usability and accessibility.
The scope and depth of the analysis are tailored to your needs and the selected package.
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After the audit, you’ll receive a detailed report with an action plan and a forecast of the expected results.
You can implement these recommendations in-house, with another partner or in collaboration with us.
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During the free initial consultation, we’ll discuss your goals and requirements to provide an exact price for your audit. Costs vary depending on the scope:
- Essentials Package: Starting at approx. €5,000 for a basic SEO and technical analysis
- Performance Growth Package: €10,000–€15,000 with additional content analysis and UX/UI review
- Full Scale Package: Starting at approx. €25,000 for a comprehensive review of SEO, technical setup, content and accessibility
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Yes, an audit is highly valuable for both B2B and B2C businesses. Our analysis helps improve visibility, create relevant content for your audience and optimize performance. Whether you aim to generate leads and support sales in B2B or increase conversions in B2C, our audit delivers results.
We also assess the accessibility of your digital ecosystem and identify opportunities to streamline workflows.
Contact us – book a free consultation now
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