Your blog from Moccu Insights

Our team and experts share insights on current developments and their everyday work experiences. They offer a behind-the-scenes look at how we operate, what really works in practice, and what matters most in day-to-day operations. From UX to agency software, everyone has gained unique insights in their field – and we’re excited to share those with you.

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Orange recycling arrows composed of multiple rectangular segments.

Content repurposing: Efficiently reuse content

Find out how to get the most out of your content with the right strategy.

13 minute read

Three interconnected organic shapes labeled A, B, and C, representing the structure of a pillar page with linked content clusters.

Pillar Pages: How to increase your traffic with pillar content

Best practices on how Pillar Content structures your content in a meaningful way, improves the user experience and boosts your SEO performance.

11 minute read

Abstract representation of AI in the context of chatbots.

AI in content marketing: Why high-quality content matters more than ever

AI tools like ChatGPT and others can instantly generate human-like content at the push of a button. But where does AI reach its limits in content marketing – and why are high-quality, expert-driven pieces more important than ever?

9 minute read

The letters E-E-A-T in 3D look, which at Google stand for Experience, Expertise, Authoritativeness, Trustworthiness

Google E-E-A-T explained: Guidelines for successful SEO

What’s behind Experience, Expertise, Authoritativeness & Trustworthiness – and why it matters for SEO

14 minute read

A visual breakdown of different content types – video, photo, and audio – and their strategic distribution using a branched graphic.

Content Distribution: Strategically distribute content

Content distribution uses paid, earned, shared and owned media to distribute content in a targeted manner and reach the right target group.

17 minute read

Abstract cover image for the article: Content in the age of AI

Does content marketing remain worthwhile in the future (with AI)? A closer look.

Why content marketing still makes sense in the future – and how to do it right.

8 minute read

Stage design Moccu Insights: Event wristbands – Online marketing and SEO conferences: Conference calendar

Digital marketing and SEO conferences 2025

In 2025, there will again be a huge selection of events and conferences on digital marketing, performance, and SEO. We have the complete overview for you.

7 minute read

SEO, SEA, and AI lettering against an abstract background

SEO, PPC, and AI: Potentials & practical applications

On the influence of AI on SEO & SEA: opportunities, potential & 15 real-world applications of ChatGPT, Gemini & Co.

16 minute read

SEO KPIs: The key metrics that actually measure your SEO success

Forget outdated SEO metrics like bounce rate, dwell time, or CTR. Our 8 SEO KPIs deliver real value for your business.

11 minute read

How to develop a content strategy

A well-thought-out content strategy enables you to deliver high-quality content and create a positive content experience that boosts customer loyalty and conversions.

17 minute read