Every touchpoint counts! In a customer journey workshop, you will learn how to uncover hidden opportunities in your customer journey – for better customer experiences and sustainable business success.
Are your customers losing interest along their journey? Are you investing in different channels but not getting the desired results? Weak points in the customer journey not only lead to immediate sales losses but also have a long-term negative impact on customer satisfaction and loyalty.
This is where our customer journey workshops come in: they help you create a consistent and effective journey that focuses on the essentials – customer satisfaction and engagement – to achieve measurable results and maximum ROI.
With a customer journey workshop, you develop a deep understanding of your customers' entire journey and can identify optimization potential in a targeted manner. By mapping the various touchpoints between your customers and your company as part of a customer journey mapping exercise, you can uncover problems, obstacles, opportunities, and areas for improvement.
Today, customer journeys are rarely linear and are increasingly fragmented. Customers no longer follow a clear path but interact with your brand across many different channels and touchpoints. This fragmentation often causes gaps in the customer experience, making it challenging to deliver consistent messages at the right time and place.
As customer interactions grow more complex, understanding these fragmented experiences becomes crucial for creating effective content marketing along the customer journey. A customer journey workshop offers exactly this: it helps identify all relevant touchpoints, recognize breaks in the journey, and develop strategies to create a seamless experience that strengthens customer loyalty and improves marketing efficiency.
Additionally, the workshop gets all stakeholders on the same page with a clear, shared understanding of your customers' needs and expectations.
"Chances are if you go back and look at your Google Analytics or your Microsoft Clarity or your funnel or however you’re tracking this stuff, chances are you are losing a monster amount of people at the homepage, at the search and search results, at the individual product page. It’s probably not the checkout. So why don’t you spin up a project to really figure out where you’re losing people and really improve that."
Debbie Levitt, Chief Experience Officer of Delta CX
A customer journey workshop is not just a theoretical exercise – it is a powerful tool for driving sales growth and fostering long-term customer loyalty. It goes beyond analysis to provide targeted optimization for your current strategy:
Let’s create exceptional customer experiences together. Start with a no-obligation conversation.
A customer journey workshop provides practical insights that significantly improve the customer experience, including:
Comprehensive understanding of touchpoints: Gain a clear picture of where and how customers interact with your company – from initial contact to purchase and beyond. This allows for targeted improvements and new sales opportunities.
Identification of problems and obstacles: Together, we identify weaknesses and barriers preventing customers from moving forward in their journey, paving the way for an optimized experience and a competitive edge.
Concrete recommendations for action: Based on insights gained, we develop tailored solutions that directly contribute to your business success. These recommendations are specifically designed to address the unique needs of your company.
A successful customer journey workshop combines proven techniques with innovative approaches. The core element is customer journey mapping, where we visualize your customers' entire journey. This makes identifying weak points and opportunities straightforward.
Additionally, we rely on collaboration with stakeholders and a targeted change in perspective, enabling you to step into your customers' shoes.
Curious about other methods? Check out our article Research methods for completing customer journey maps to learn how to collect and analyze specific data for more precise journey maps.
Moccu offers more than just a standard customer experience mapping workshop with no clear next steps. We see customer or user journey mapping workshops as an integral part of our work, seamlessly embedded into our research and optimization phases. These workshops serve as the foundation for all subsequent steps in a project. Our workshops are specifically designed to address the needs and challenges of large organizations, leveraging years of experience across diverse projects and industries.
Our approach is hands-on and results-driven – enabling many of our clients to increase sales while creating better, long-term customer experiences. Beyond effectiveness, we prioritize making our workshops inspiring. They take place in a creative, open environment that fosters collaboration and gives fresh ideas the space they need to thrive.
Onsite at your company or online? Choose the option that best fits your needs. Either way, we ensure all necessary resources are in place to guarantee a smooth process. We also make it a priority to help all participants prepare thoroughly for the customer journey mapping seminar.
Curious? Then copy our Miro template here to create your own 'Journey Mapping Workshops'.
Yes, Moccu offers customer journey mapping workshops as part of projects. These workshops are an integral part of our research and optimization phases. They help to analyze and optimize the entire customer journey of your customers.
Absolutely! Our workshops are also ideal for beginners. We guide you and your team step by step through the process of customer journey mapping and make sure you understand the basic concepts. We place particular emphasis on bringing all participants to the same level of knowledge so that your company can benefit optimally from the results.
A customer journey workshop at Moccu usually lasts one to two days, depending on the complexity of the project and the specific requirements of your company. During this time, we create a sound basis for the analysis and optimization of your customer journey.
For an effective workshop, we recommend a number of 6 to 12 participants. This ensures that enough perspectives and opinions are brought in without complicating the process. It is important that the relevant stakeholders from the various departments of your company are represented.
The cost of a customer journey mapping workshop varies depending on the scope and specific requirements of the project. Just contact us for more information.
Yes, this is often very valuable. The participation of real users gives you direct insights into their experiences and challenges. This makes the results of the workshop even more practical and relevant. We are happy to support you in recruiting users for the user journey mapping workshop.
Thank you for your message! We will get in touch with you as quickly as possible!
