Insights

Insights is the blog by Moccu. Our employees and experts write from their perspective about current developments or experiences from their daily work. How do we work? What has proven effective? What matters most? From Design System to Content Strategy, each person has gathered unique learnings in their field. We want to share these insights.

Digital Marketing and SEO Conferences 2025

In 2025, there will again be a huge selection of events and conferences on digital marketing, performance, and SEO. We have the complete overview for you.

7 min reading time

Abstraktes Schaubild zu Assumption-Mapping

Assumption mapping: Systematically minimize risks

Assumption mapping helps your team reduce risk and make more informed decisions.

10 min reading time

Kreisförmiger Bereich, der den Schriftzug "A11Y" scharf darstellt, während der Rest des Bildes unscharf erscheint

Why Every Online Store should be Accessible

Accessibility of a website is often still seen as a service for a minority. Why that is not true and how to be successful with accessible design.

10 min reading time

Icons wie ein Einkaufswagen, ein Herz und ein Daumen symbolisieren Digital Commerce

Digital Commerce: Your key to long-term Customer Loyalty

Find out how you can sustainably expand your customer relationships with the right digital commerce strategy.

12 min reading time

Eng beieinander angeordnete, abstrakte Smileys mit verschiedenen Gesichtsausdrücken

Emotional design: Positively influencing user feelings

Consciously designed to evoke positive emotions – this is how the concept of Emotional Design works, both offline and on the web.

7 min reading time

Accessible Web Design: How to Make your Website Legally Compliant

In 2025, online shops must have barrier-free websites – otherwise they risk warnings. Read on to find out how to make your website accessible!

8 min reading time

Ein Button mit der Aufschrift "Button CTA" und ein Legostein

Creating consistency with Design Systems - and saving costs

More innovation instead of routine tasks: Why teams work more efficiently with a design system and the brand appears more consistent.

10 min reading time

Weiße Pfeile auf gelbem Hintergrund symbolisieren den steigenden Umsatz

Increase Sales: 11 Measures to Optimize Growth

Creating positive user experiences, applying data-driven marketing and consistently focusing on customer needs offer great opportunities to increase sales and position yourself in the dynamic e-commerce market in the long term.

12 min reading time

Grafische Darstellung, wie ein Button-CTA getextet wird

UX Writing: Audit & Guidelines

Why guidelines are essential and a writing audit needs a roadmap - get insights into our UX writing!

12 min reading time

Learning Out Loud, a new learning culture with team-building potential

How we learn new topics as a team in a short space of time and successfully engage in team building. A field report.

5 min reading time

Und Gretel - growth potential for the D2C brand

Audit: Growth potential for the D2C brand UND GRETEL with specific recommendations for action per channel

4 min reading time

The foundation: The information architecture

This is why a semantic website structure is so important.

10 min reading time

Schriftzug How to - Wolken im Hintergrund

Conducting a content audit: step by step

Every content strategy begins with an inventory of all existing content.

9 min reading time

How we create an SEO content briefing

Our SEO briefings are more than just simple keyword lists.

11 min reading time

Schriftzug Answer me this und ein Portrait von Stefan Ramershoven

5 questions for Stefan Ramershoven from kjero about the potential of D2C

In conversation with Stefan Ramershoven: "Manufacturers are missing out on opportunities in D2C"

5 min reading time

Mobile conversion and website speed

Companies are missing out on a great deal of potential when it comes to mobile conversion rates. Why it is worth working systematically on improving them – and how to do it.

6 min reading time